Text links are those links which are created with hyper links. They carry an Internet user to another website or web page when clicked. Text links rely solely on words to communicate the advertising message and have no supporting imagery. Very often people use text links for advertising and building links.

Text links are very important since the number of links pointing towards a site decides the future of the online business for that site. However, while building links, you should not only pay attention to quantity, but also quality of the links. Quality links serve two purposes for a website. They not only build credibility of a site, but also generate targeted traffic to the website.

Buying text links can be a quick shortcut to increase a website's ranking. Promoting a website using traditional methods can be a slow and labor intensive process without any guarantee of getting good results. This problem is conveniently done away with by using text links. But, it is important that you must link your website to only those websites that have compatible content, topics, and themes. Otherwise, you will not get heavy flow of relevant traffic.

So, before opting for a text link, you should keep certain points in your mind. First, you need to ensure that the link itself is appropriately written. This is, it is attractive and intriguing enough to attract a person towards the products, service, information or other materials offered by you.

Second, the text links need to be very concise and direct. Therefore, you need to make sure that you distill crucial information in just a few words. You can use text links that are geared towards pay per click. Through a pay per click strategy, you are required to pay every time a user clicks on your link to visit your site. This helps in saving resources. Third, you also need to develop a strategy through which you can continuously monitor the effectiveness of your text link efforts.

And finally, you should make sure that any service that provides you with text links has a mechanism in place to prevent abuse. Abusive linking is one when someone messes with a link without any intent of actually accessing a website.